Our story
Built for Black women, because no one else was.
Beloluna started with a simple observation: Black women enter menopause earlier, experience it harder, and are dismissed more often — yet we're almost invisible in the research and products out there. We're building what we wished we'd had.
The beginning
A conversation between our founders changed the direction.
Our co-founder Amina was 43 when her cycle first started shifting. Her GP shrugged. The wellness apps she tried recommended more meditation and an elimination diet. A year later she was still exhausted, still dismissed, still without a plan.
A late-night call with Dr. Priya — a friend and clinician — turned into a spreadsheet of everything they wished existed. Specifically for women like them: working, middle-aged, Black, carrying their families and careers, and walking into doctors' offices where no one had done the reading.
That spreadsheet became Beloluna. It is still shaped by the question we ask at every team meeting: Would this help the women in our families?
“If the research won't include us, the product will.”
Mission & vision
What we're here to do.
Mission
To help Black women navigate menopause with personalized guidance, culturally-competent expert support, and a sisterhood that sees them.
Vision
A world where Black women's menopause experience is supported as a normal, significant health transition — not dismissed, minimized, or left out of the research.
By the numbers
Since we launched.
Sisters in the community
Topic-based circles
Expert hours delivered
Countries represented
Values
What we hold to.
Built for us, by us
Black women lead our product, clinical, and community work. We don't add Black women as an afterthought — we start with them.
Evidence over hype
We lean on science — including the research that finally centers Black women's menopause experience.
Kind by design
Our product, language, and community are built to feel like a deep exhale.
Inclusive, always
We honor the full diversity of Black women — across nationality, body, orientation, and income.
Our commitments
What we won't do.
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We will never sell your health data.
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We will never use dark patterns — cancellation is one click.
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We will never diagnose or promise outcomes.
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We will always credit the researchers whose work we build on.
Team
The people behind Beloluna.
Amina Hart
Co-founder & CEO
Dr. Priya Raman
Co-founder & Chief Medical Officer
Camille Boucher
Head of Product
Imani Ade
Head of Community
Dr. Rochelle Pierre
Clinical Director
Ava Thompson
Head of Design
Advisory board
Clinicians and scholars guiding our work.
Dr. Eleanor Whitfield, OB-GYN (Johns Hopkins)
Dr. Rachel Okonkwo, Endocrinology (UCL)
Dr. Karin Albrecht, Sleep Medicine (Stanford)
Lisa Park, RD, CSSD
Dr. Monique Laurent, Health Equity (Howard)
Prof. Bisi Adetunji, Public Health (LSHTM)
Dr. Thea Washington, Cultural Psychiatry
Yemi Oduya, MPH, Policy Advisor